PO Box 444 Matthews, NC 28106

 

 

704-457-0149

 

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About Four Roots Marketing

Rooted in Community. Built for Growth.

At Four Roots Marketing, we help small businesses and nonprofits discover their authentic voice, tell their story with confidence, and forge lasting, meaningful connections within their communities.

 

As a small business, we know what it means to build with intention and purpose. We proudly stand alongside diverse, community-driven businesses—helping them grow not just for today, but for generations to come.

Just like roots provide strength and stability, Four Roots delivers strategies that ground your business and help it thrive, even in the most competitive markets. Our hyperlocal-community centered approach ensures every campaign reflects your identity, values, and the communities you serve.

 

We believe that when businesses grow, entire communities rise.

Let’s grow something meaningful—together.

Our Services

BRANDING THAT REFLECTS YOU

Logos, messaging, and visuals that capture your values and connect authentically with your audience.

HYPERLOCAL DIGITAL MARKETING

Community-focused campaigns that connect you with the right people, in the right places.

SEO & CONTENT MARKETING

Optimized content and smart strategy to boost visibility, attract the right audience, and build trust.

SOCIAL MEDIA STRATEGY & MANAGEMENT

Authentic content and consistent management that build community and grow your presence online.

WEBSITE DESIGN & DEVELOPMENT

Mobile-friendly, professional websites built to look great, perform smoothly, and convert visitors.

FUNDRAISING & NONPROFIT MARKETING

Storytelling and campaigns that drive support, engage donors, and amplify your mission.

WHY CHOOSE FOUR
ROOTS MARKETING?

Black-owned, Women-led Small Business

Specialists in Multicultural & Inclusive Marketing

Community-Centered Marketing That Builds Trust and Loyalty

Hyperlocal Strategies That Maximize Every Budget

Deep Experience in Dental, Nonprofit, Wellness, & Local Business Sectors

We Understand the Power of Representation in Every Campaign

What Sets Us Apart

Four Roots Marketing Attending Amen event

As we grow your business, we grow your community

At Four Roots Marketing, our mission goes beyond business growth—we’re deeply invested in building stronger, more connected communities.

 

We believe that strong businesses build strong communities, and we’re here to help make both a reality. By developing culturally rooted strategies that reflect your values and goals, we help businesses not only grow—but lead.

 

Through our Community Impact and Awareness (CIA) Strategies, we empower our clients to become active, visible forces for good in their communities. Our goal is to connect businesses with social causes, making them active participants in their community’s growth and well-being. Whether through outreach, education, or partnership, we help build lasting ties that position your business as a trusted local resource.

 

At Four Roots, we know that when your business thrives, your community does too. It’s a cycle of growth that fuels purpose, prosperity, and real impact.

Let’s Grow Together

Your story matters—and we’re here to help you tell it. Whether you’re just getting started or ready to take your brand to the next level, Four Roots Marketing is your partner in growth, purpose, and authenticity.

Based in Charlotte, NC

Serving multicultural businesses nationwide

Reviews

  • As Executive Director of CrossRoads Corporation, I had the pleasure of working with Denica Harrell as lead planner for our signature fundraising gala. She managed every facet of the event—from securing sponsorships and the highest number of day-of donors in three years, to orchestrating logistics with precision. Under her leadership, we surpassed our fundraising goal by 16% and delivered a seamless guest experience. Denica’s professionalism, creativity, and calm presence under pressure made her an invaluable partner, and I recommend her without reservation.
    Tiffany Capers
    Former Executive Director, CrossRoads Corporation
  • Denica is an extremely knowledgeable marketing expert with specialized experience with dental practices. Utilizing her services will undoubtedly increase public awareness of what any dental practice has to offer!
    Matthew Zimmer, DMD
  • The best marketing company you can ever have. I have worked with multiple companies for my business in the past, but Ms. Denica and her team is the best and I got very quick positive results. All her team members come from different backgrounds and experiences needed to grow a business and that makes them very inclusive. I highly recommend them.
    Vaibhav Bajaj, DMD, MPA
  • One of the greatest events I’ve attended — and I’ve been to all of them! My family was honored to be the first featured in the Mint Museum photo exhibition, and we’re so grateful. Sharing a table with Megan and her guests made the evening even more special.
    Wayne Johnson
    Board Member, CrossRoads Corporation & Legacy Family, Grier Heights
  • I highly recommend Denica’s services to anyone who is looking for marketing help. Denica was pleasurable to work with, always with prompt communication.
    Serena Kankash, DMD